# Marketing Dinosaur

> Marketing Dinosaur is the fractional CMO and brand consulting practice of Jordan Nasser, based in Stockholm, Sweden. Tagline: Old rules, new tools, smarter marketing. Jordan helps founders and growing brands with brand positioning, digital growth, customer journey, and AI for marketing teams.

## About Jordan Nasser

- 25 years in brand and digital marketing, 15 of them at H&M.
- Global Social Media Lead and later Global Head of Digital Marketing at H&M (2006 to 2014). Launched H&M's first social channels on MySpace and Facebook and grew them to nearly 100 million followers across 40+ markets. Grew H&M's website from 2 million to 20 million monthly visitors. Created the Inspire, Inform, Interact framework. Fast Company called him "H&M's Digital Mastermind."
- Led digital for H&M's designer collaborations, its first mobile app (#1 lifestyle app in 38 countries), its first retail collaboration with Spotify, and Fashion Against AIDS, which raised more than EUR 13 million.
- Global Director of Brand and Marketing at Looklet (2016 to 2017): led the rebrand to a fashion storytelling platform, doubled site traffic, and won enterprise clients including Neiman Marcus and Saks Fifth Avenue.
- Chief Marketing Officer at Enkla Financial (2018 to 2024): built the brand identity, tone of voice, and full digital experience for Sweden's first fully digital mortgage provider. 50,000 signups in launch week and the investment story behind a EUR 200M credit facility from Credit Suisse.
- Founder of OK2Use, a platform for brand and creator content agreements, which he built and launched using AI development tools.
- Writes the Marketing Dinosaur newsletter on Substack: one tool and one workflow per issue.

## Services and prices (prices exclude VAT)

- The Dig, a marketing audit: full review of brand, website, customer journey, channels, and tools, with a 90-day plan ranked by impact and a team walkthrough. About 2 weeks. EUR 4,500 (50,000 SEK), fixed price.
- The Story, brand and positioning: positioning, key messages, tone of voice, launch or investor story, and website copy. 4 to 6 weeks. From EUR 12,000 (130,000 SEK).
- The Upgrade, AI for marketing teams. Workshop Day: one full day for up to 12 people, hands-on with real tools, plus a written playbook. EUR 3,500 (39,000 SEK). Workshop + Build: the Workshop Day plus three working AI workflows built into the team's own tools and a 30-day check-in, about 4 weeks. EUR 8,500 (95,000 SEK).
- Dino on Call, fractional CMO: up to 2 days (16 hours) a month of strategy, priorities, key decisions, and feedback on the team's work. 3-month minimum. EUR 3,500 (39,000 SEK) per month, extra hours EUR 225 (2,500 SEK).

Invoicing is available in EUR, SEK, or USD. Clients are in Sweden, Europe, and the United States.

## Contact

- Email: jordan@marketingdinosaur.com
- Website: https://marketingdinosaur.com/
- LinkedIn: https://www.linkedin.com/in/jordannasser/
- Newsletter: https://thejordannasser.substack.com

Business details: Jordan Nasser (enskild firma), Stockholm, Sweden. VAT SE690427571301.